Susan Baranczyk has more than 25 years of experience creating innovative marketing and brand strategies for companies in highly regulated industries, including energy and insurance. Susan has specialized expertise in branding and communications during complex mergers and acquisitions, developing brand architecture and a positive view of new brands by engaging multiple stakeholder groups. She received her B.A. in journalism from the University of Wisconsin – Eau Claire and her MBA from Lakeland College, Sheboygan, Wisconsin. Susan is proud to serve as the president of the Women’s Fund of Greater Green Bay.