O’Connor Connective Honored with PRemier Award of Excellence
Each year, the Northeast Wisconsin chapter of the Public Relations Society of America acknowledges the creative, strategic, effective and ethical communications work done by public relations professionals in the region with the PRemier Awards.
O’Connor Connective is honored to be in select company as a recipient of the 2017 PRemier Award of Excellence from the PRSA in the category of Branding Reputation Management for our positioning, messaging and branding work with Waseda Farms and Waseda Farms Market.
The OCC team helped Waseda Farms grow its reputation as a leading organic farm and food source in Northeast Wisconsin through a fully integrated, multi-channel marketing communications overhaul. OCC led the creation of vision, mission and values statements as well as rebranding and full-on communications (including web development) for Waseda Farms, which has since experienced heightened visibility and engagement with employees, customers and the community as well as an increase in applicants for the annual Thomas H. Lutsey-Waseda Farms Scholarships that support students interested in agriculture.