GRACE

Executive Counsel
Brand Development
Marketing Strategy
Enrollment Communications
Public Relations
Social Media Management

A primary goal for the Green Bay Area Catholic Education System (GRACE) is to continually grow enrollment. O’Connor Connective partnered with the president of GRACE to build public awareness of the schools—and an understanding of the value and return on investment a Catholic education provides.

O’Connor Connective is now in the third year of providing comprehensive branding, enrollment and marketing strategy for the system. This includes ensuring the public is aware of the advancements and news of the system. O’Connor Connective manages media relations and social media to help bring broader knowledge of the outcomes of a GRACE education. In addition, O’Connor Connective leads workshops, facilitates training sessions and provides individual counsel for GRACE principals and their teams in the areas of marketing and enrollment management. The result? With a comprehensive communication strategy, in collaboration with the individual marketing efforts of the nine schools in the system, GRACE school enrollment is on the rise.

“O’Connor Connective brings fresh thinking to the table to assist in shaping our enrollment and marketing initiatives. Their experience and ability to articulate best practices enhances our organization greatly. They are a highly professional firm that takes pride in offering superior customer service. We are grateful for their partnership and highly recommend them.” – Kim Desotell, President, GRACE