Thomas H. Lutsey-Waseda Farms Scholarship

Research & Analysis
Strategy
Public Relations
Social Media & Web Management

A desire to increase scholarship applicants motived The Thomas H. Lutsey-Waseda Farms Scholarship to seek the expertise of O’Connor Connective to grow awareness of the scholarship.

Following extensive research on regional scholarship amounts, academic programs of interest, and high school application history, O’Connor Connective made a series of recommendations. Top among the recommendations? Enhance your web and social media presence to better tell the story of what the scholarship makes possible for rural Wisconsin students. And so, together, that’s exactly what we are doing to help ensure more students become aware of the college funding that could be theirs.