Montana State University Alumni Foundation

Crisis Communication Plan

The Montana State University Alumni Foundation partnered with O’Connor Connective to create a crisis communication plan to ensure the alumni foundation was prepared to appropriately and strategically respond to any potential event or incident. The plan focused on defining roles, ensuring preparedness and outlining communication strategies. Checklists and process steps were included to ensure a ready-to-use guide that can be relied on during any situation. Potential situations were also outlined so the alumni foundation can drill on the plan annually.