WeConnect

Company Rebrand
Name and Logo development
Vision, Mission, Values
Strategic Communications Plan
Daily, On-Site Marketing Execution
Employee Communications

A merger of two companies in different but complementary lines of service turned a Midwest company into a national one. The name, logo, positioning, messaging and rollout of the brand all became the charge of O’Connor Connective. From websites to internal communication tools, to vans and uniforms, to social media and beyond—we continue to tell this exciting company’s story.