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O'Connor Connective
Marketing consultant Michelle Dejno is named Vice President; communications professional Todd McMahon is elevated to Project and Media Relations Manager. As the company continues to advance its work of aligning business strategy and communication strategy for growth, O’Connor Connective is elevating two team members to serve the strategic marketing communications needs of the New North...
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Now that we’re in the new year, many of us are energized to implement new tactics and strategies to not only achieve, but exceed, our company’s goals. But how do you factor in customer research? Insight from your patrons – or donors, if you’re a nonprofit – should be an integral element of your strategic...
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So nice to have two helpings of good news in the news during the holidays. First, thank you to The Press Times – Ashwaubenon, De Pere, Howard, Suamico & Hobart newspaper for devoting a well-written business feature to the opening of The Connective: A Place for Women in Business in downtown De Pere. The doors are open...
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A unique mixture of right- and left-brain thinking brings creative strategist Joe Bergner to O’Connor Connective as a Brand Consultant. With a background in both design and brand development, including founder and head of creative at a local ad agency for more than 20 years, Bergner’s experience in all aspects of the creative process has...
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Prior to social media, organizations didn’t have as much direct and immediate feedback with consumers and the general public as they do now. How fortune we are today to have ongoing communication with those we seek to engage. However, this constant feedback can be a bit overwhelming. As an organizational leader, what do you need...
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We not only have a published book author on our team, but an award-winning one as well. We congratulate Communications Specialist Melissa Gorzelanczyk for being selected the winner of the 2018 Mill Prize for short fiction at the Fox Cities Book Festival in Neenah on Sunday. The creatively talented Melissa entered an excerpt from her...
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An article grounded in academic research to ensure teams stay positive and productive. Organizations rely on teams to improve productivity, work quality, employee engagement, organizational harmony and attitudes. However, these group environments aren’t always positive. Negative communication can occur if not well managed; leading to frustration, distraction and employee departure. Ultimately, negative communication hurts, distracts...
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All kinds of rites of passage are happening in Wisconsin the next few weeks. Young children are entering school for the first time. Adolescents are moving on up to high school. Older teenagers and adults are starting college. And working professionals with college undergraduate degrees are expanding their knowledge and career opportunities by jumping into...
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The Greater Green Bay Convention & Visitors Bureau consistently shares that one of our top local destinations is Green Bay Botanical Garden. O’Connor Connective is a proud partner of both organizations – providing strategic and fundraising communications to help bring forward local experiences such as the Donald J. Schneider Family Grand Garden and the Billie Kress Amphitheater through...
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Strategic marketing communications helps bring a vision to reality, and through a solid communications strategy, you can make smart, strategic decisions for growth – one might say it can even give you a green thumb. Here are four steps to help your strategy grow—not too different than nurturing your favorite flowers this time of year....
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