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As UW-Green Bay’s Institute for Women’s Leadership moves into its second year of work to build an enhanced women’s leadership pipeline in Northeast Wisconsin, the university is expanding its commitment by naming entrepreneur and business owner Bridget Krage O’Connor as its inaugural Executive in Residence. O’Connor, owner and president of O’Connor Connective, a Wisconsin strategic...
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Production Manager Position Description Reporting RelationshipReports to Vice President The Production Manager plays an important role in our strategic marketing communications consultancy. This role will interact with all members of our team on daily basis and is critical to the successful delivery of our services. The ideal candidate will have an encouraging, positive attitude; will...
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I’m going to date myself but I remember when USA Today came out in the early 1980s. When my dad was done with the paper, the first thing I looked at were the infographics on the bottom left-hand corner of each section’s front page. I saw them as an easy way to learn about an...
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I’ve often made the analogy that brand communication is like gourmet cooking. You have ingredients (brand elements) and recipes (brand standards). And then there’s the magic that happens to turn those elements into beautifully plated gourmet dishes. It’s in that last step that brands sometimes run into problems. Because, no matter how good the ingredients,...
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Have you ever run across someone you know, but maybe haven’t seen in a while and get the sense that something has changed in them? They may look better or happier. They might exude a renewed confidence or conviction in their voice. And you wonder what’s changed. Have they been working out? Colored their hair?...
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Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down, that’s no longer a given. Today’s multiple media platforms,...
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You can’t take care of others if you aren’t taking care of yourself, they say. But not me, right? I’ve got things to do, people who need me, things that only I can do. Or so I thought until I just couldn’t anymore. Like many, I pushed and pushed through the COVID-19 Safer at Home...
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Sue, a small business owner, came to us with a problem: she wanted more repeat customers. She wanted to better understand her customers’ needs and what she could do to encourage them to return for another visit. We told Sue the best way to connect with her customers is by understanding their needs. Here’s a...
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Our Regional Brand Can Help You Recruit Talent Now’s the time for your organization to show it off as a part of your strategy. I’ve been paying attention to the brand of our region for a long time now. Well, 33 years to be exact. That’s when, from my bedroom in Winona, Minnesota, I flipped...
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