O’Connor Connective Reaches Fifth Year of Business

What started out as an idea to offer senior executives a sounding board for strategic communication decisions has evolved into a full-service consultancy. O’Connor Connective, moving into its fifth year of business, has rapidly added services, renovated a historic building for its office, and added consultants to meet the growing needs of organizational leaders. Today, they launch a new web site to showcase their growth and services.

O’Connor Connective owner and founder, Bridget Krage O’Connor started the company with leaders in mind.

“I learned early in my career that the person at the top has the weight of the world on them. That person is asked to be the voice of the organization—positioning the vision, defining the culture, and ensuring growth,” said O’Connor. “That can be a lonely place. Our job at O’Connor Connective is to be a sounding board and strategy partner to help the CEO, superintendent, president or chairman define success and then execute throughout their organization so to reach their goals.”

O’Connor Connective has led organizations like Elevate97 through full company rebranding efforts; Howard-Suamico School District through referendum communications and the Green Bay Dioceses through communications and marketing decisions.

When O’Connor Connective was launched, O’Connor herself felt that education would be a primary market for her company’s services—and it has as the company provides marketing and strategic communications counsel to colleges, universities and pre-k through high school environments looking to grow enrollment and raise dollars, such as University of Wisconsin Oshkosh, Green Bay Area Catholic Schools (GRACE), Bellin College, St. Norbert College and Notre Dame Academy. A welcome addition is how manufacturing, distribution, transportation, retail and non-profit clients see the value of O’Connor Connective.

“We’re grateful to our clients and their referrals. They have encouraged us to grow and offer even more,” said O’Connor. “I felt when we launched that it would take the community to help us build a business and that has certainly been true. We have found the region to be an outstanding place to start and expand.”

The company began when Bridget O’Connor took a leap of faith and made the decision to leave her post as vice president of enrollment management and communications at St. Norbert College to launch a consultancy. The first year, O’Connor committed to consulting independently. By year two, another consultant was added and an historic building located on Main Avenue in De Pere was purchased and remodeled to become the company’s office and a place for clients to come for strategy sessions. By year three, more staff, clients and services emerged. Today, the company has five team members and contracts with over a dozen freelancers and sub-consultants based on client needs. In 2015, the company received the Entrepreneurial Award from the Greater Green Bay Chamber.

“Our vision is to be a trusted partner of forward-thinking leaders so to build extraordinary organizations,” said O’Connor. “Our mission is to create results through strategy that communicates. Every day, our team works hard to make that happen.”

Consultant Susan Baranczyk, who joined the firm after 18 years at Integrys as Business brand manager, leads merger and acquisition brand strategy as well as culture and employee communications for the consultancy. Rachel Sonnentag, previously a director of admission and marketing at Mount Mary University, leads the education and non-profit consulting provided by O’Connor Connective. Lindsay Arndt joined O’Connor Connective this year with agency social media and marketing expertise, having most recently served as a project manager at Imaginasium and earlier at a Minneapolis-based company, Periscope. Aimee Massie is the organization’s office manager who previously was a staff accountant at KerberRose.

To learn more about O’Connor Connective, visit the company’s newly launched web site at www.oconnorconnective.com