TechDen

Brand Strategy
Strategic Marketing and Recommendations
Video Strategy
Public and Media Relations
Sales Toolkit

Named the most innovative company in Madison, Wisconsin, TechDen partnered with O’Connor Connective for marketing strategy and communications to promote its device management system for families. OCC developed a sales toolkit including a sales sheet of features/benefits, price and purchase options, a competitor product comparison and tradeshow banner graphics. OCC cultivated media relations from pitch strategy to identification of reporters and news outlets most likely to run a story, further engaging with those contacts for successful placement. Video scripting and strategy helped further tell TechDen’s unique story.