Green Bay Botanical Garden

Campaign Communications Counsel
Campaign Branding
Key Messaging
Case Statement Development

Green Bay Botanical Garden sought to raise dollars in support of a new amphitheater to fully realize their master plan. The garden turned to O’Connor Connective to help develop campaign communications, including a name and logo for the campaign. The partnership also included the development of brand standards and key messages to be used throughout the fundraising initiative.

“O’Connor Connective worked with us from the start of the project by participating in community visioning sessions and listening and capturing the essence of what makes the Garden a special place. They helped develop our communications strategy and the design of the materials to convey our message in a professional manner and yet respected our budget. They were a great partner!”

– Kathy Hartman, Green Bay Botanical Garden Board Member & Campaign Co-Chair for the Perennial Performance Campaign