Loyality

Rebrand
Online Survey
Competitor Analysis
Key Messaging
Graphic Identity
Website

Merging information technology firms Remote Operations Company and SRC Technologies asked O’Connor Connective (OCC) to create a singular brand to reflect one aligned company. OCC started by listening to employees, conducting competitor research and then creating a shared vision, mission and values statement. That led to a new company name, logo and identity system, tagline and messaging as showcased on their new website. The end result? Loyality—it’s our word. Making IT work at work.