Montana State University Alumni Foundation

Crisis Communication Plan

The Montana State University Alumni Foundation partnered with O’Connor Connective to create a crisis communication plan to ensure the alumni foundation was prepared to appropriately and strategically respond to any potential event or incident. The plan focused on defining roles, ensuring preparedness and outlining communication strategies. Checklists and process steps were included to ensure a ready-to-use guide that can be relied on during any situation. Potential situations were also outlined so the alumni foundation can drill on the plan annually.   


O’Connor Connective worked with the MSU Alumni Foundation to develop a crisis communication plan. The expertise and professionalism they brought to the table was extraordinary. O’Connor Connective was thorough and thoughtful as we navigated the issues and challenges our organization could potentially face. The resulting plan was outstanding and provided us an important crisis management blueprint going forward with useful and actionable steps. The plan was completed on time and on budget – we are big O’Connor Connective fans! Chris Murray, President and Chief Executive Officer