Sunshine Resources of Door County

Market Research: Focus Groups and Competitor Analysis
Key Messaging
Brand Identity

In order to understand community stakeholder perception and awareness of the great work being done by Sunshine House Inc., a Door County, Wisconsin, organization serving individuals of all abilities, O’Connor Connective first conducted a series of community discovery discussions. From there, OCC created a new brand foundation, key messages, marketing tactical plan, suite of business collateral and graphic identity – including a logo mark that can stay consistent across various service lines and reflects the bright spot Sunshine House is in the community.