The Community Blood Center

Key Message Development
Campaign Branding
Video Scripting and Production
Art Direction

The Community Blood Center collects and distributes the life-saving gifts of blood donations to more than 20 hospitals in Northeast and Central Wisconsin and the Upper Peninsula of Michigan. In addressing a critical need for platelets, the short-lived blood particles that control bleeding for patients being treated for cancer or traumatic injuries, the CBC called on O’Connor Connective to drive recruitment and retention of platelet donors. The creative call to action features an ongoing donor campaign that includes a series of videos on the CBC’s website and social media channels to appeal to a variety of key demographic groups for donating platelets.