UW Oshkosh

Campaign Communications Counsel
Campaign Branding
Key Messaging
Facilitation of Strategy Sessions
Fundraising Materials

In response to the requests of regional manufacturers, a unique partnership was formed to educate more engineering technologists for Northeast Wisconsin. A lead partner, University of Wisconsin Oshkosh, asked O’Connor Connective to engage with them to develop a campaign communications strategy to help fundraise for scholarships, internships, and equipment so to educate an emerging workforce. The work included discovery sessions with board members, faculty and manufacturers; the development of campaign key messaging; execution of key campaign materials including a case statement and website; and coordination of the public campaign launch.