Brands are a lot like people. They have characteristics, beliefs, relationships and experiences. All of these factors combine to create the brand’s identity—it’s story. And just like people, what a brand does—how it looks, speaks, and acts—is how it communicates that story. That’s why our creative design services include creation of a brand standards document, showing visual and verbal elements—the color palette, typography, imagery, tone of voice, and design style—that combine to define your Brand System.