25
Nov

O’Connor Connective Becomes Creative Partner of The Community Blood Center

The Community Blood Center, which collects and distributes the lifesaving gifts of blood and platelets to hospitals in Northeast and Central Wisconsin and Michigan’s Upper Peninsula, called on O’Connor Connective for its creative insights as a way to enhance recruitment and retention of blood and platelet donors. By providing strategy and implementation, OCC helped CBC with the creation of a new platelet donors campaign as well as video planning and production.