Resources

Institute for Women’s Leadership Names Bridget Krage O’Connor Inaugural Executive in Residence

As UW-Green Bay’s Institute for Women’s Leadership moves into its second year of work to build an enhanced women’s leadership pipeline in Northeast Wisconsin, the university is expanding its commitment...
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A Wisconsin Beach in Winter: And other things I need for my own mental health

You can’t take care of others if you aren’t taking care of yourself, they say. But not me, right? I’ve got things to do, people who need me, things that...
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Customer Connection: Keys to understanding what they want

Sue, a small business owner, came to us with a problem: she wanted more repeat customers. She wanted to better understand her customers’ needs and what she could do to...
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Time to Let Good Business Deeds Be Known

I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are...
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Fighting for readers’ attention

It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of...
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spotlight

Staying in the spotlight

Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed...
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MaryBeth & Linda

O’Connor Connective continues to grow

DE PERE, Wis. — O’Connor Connective’s 10th year brings growth in its team as it streamlines workflow and scheduling, allowing the firm to enhance its offerings and services. Linda Bodden...
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Microsites help fundraisers stand apart

With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website...
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Follow the right steps to produce effective communications

A lot has changed since the first written communication appeared on a cave wall about 9,000 years ago. Instead of carving marks and symbols on rocks, we send quick messages...
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Infographics Simplify Information Sharing

Infographics Simplify Information Sharing

I’m going to date myself but I remember when USA Today came out in the early 1980s. When my dad was done with the paper, the first thing I looked...
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The Business News: Joe Berger on Brand Communication

Skilled ‘Chef’ Keeps Brand Together

I’ve often made the analogy that brand communication is like gourmet cooking. You have ingredients (brand elements) and recipes (brand standards). And then there’s the magic that happens to turn...
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brand experience

Did You Do Something With Your Hair?

Have you ever run across someone you know, but maybe haven’t seen in a while and get the sense that something has changed in them? They may look better or...
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