As UW-Green Bay’s Institute for Women’s Leadership moves into its second year of work to build an enhanced women’s leadership pipeline in Northeast Wisconsin, the university is expanding its commitment...Continue Reading
You can’t take care of others if you aren’t taking care of yourself, they say. But not me, right? I’ve got things to do, people who need me, things that...Continue Reading
Sue, a small business owner, came to us with a problem: she wanted more repeat customers. She wanted to better understand her customers’ needs and what she could do to...Continue Reading
I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are...Continue Reading
It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of...Continue Reading
Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed...Continue Reading
DE PERE, Wis. — O’Connor Connective’s 10th year brings growth in its team as it streamlines workflow and scheduling, allowing the firm to enhance its offerings and services. Linda Bodden...Continue Reading
With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website...Continue Reading
A lot has changed since the first written communication appeared on a cave wall about 9,000 years ago. Instead of carving marks and symbols on rocks, we send quick messages...Continue Reading
I’m going to date myself but I remember when USA Today came out in the early 1980s. When my dad was done with the paper, the first thing I looked...Continue Reading
I’ve often made the analogy that brand communication is like gourmet cooking. You have ingredients (brand elements) and recipes (brand standards). And then there’s the magic that happens to turn...Continue Reading
Have you ever run across someone you know, but maybe haven’t seen in a while and get the sense that something has changed in them? They may look better or...Continue Reading
