O'Connor Connective at the Greater Green Bay Convention and Visitors Bureau

O’Connor Connective provides creative direction for the rebranding of the Greater Green Bay Convention & Visitors Bureau as Discover Green Bay with new logo and tagline

Discover Green Bay! Get to know the new name of the local tourism organization of over 50 years. O’Connor Connective continued its longtime partnership with the Greater Green Bay Convention...
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The Connective: A Community for Women in Business founded by O’Connor Connective aligns with University of Wisconsin-Green Bay as the Institute for Women’s Leadership is Launched

Created as a place to advance women in business, The Connective now joins the University of Wisconsin-Green Bay in the launch of the Institute for Women’s Leadership. “Women benefit when...
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O’Connor Connective Welcomes Holly Borga as Executive Assistant

DE PERE, Wis. — The expansion of O’Connor Connective at the start of year No. 9 as a full-service strategic communications consultancy continued with the recent hiring of Holly Borga as...
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O’Connor Connective Expands Digital Services, Welcomes Todd Proctor as Web Developer and Digital Strategist

DE PERE, Wis. — Now in its ninth year of delivering a full suite of communications and marketing strategy, counseling and creative storytelling to dozens of business and nonprofit partners...
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Three Simple Ways to Foster Meaningful Connections

One of the reasons I became a writer was for connection. I wanted to connect things—words, stories, and ideas—while also exploring my connection to this world and people. Now as...
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Can we still be friends? A reflection on unlikely political friendships and how communicating with respect contributes to collaboration

You don’t have to look very far or listen very long before the tenor of divisiveness in our country becomes evident. In the midst of it all, I long for...
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SBA honors O’Connor Connective owner Bridget Krage O’Connor with Wisconsin 2020 Women in Business Champion award

The U.S. Small Business Administration (SBA) Wisconsin District honored O’Connor Connective owner and founder Bridget Krage O’Connor with the 2020 Women in Business Champion award today. O’Connor has led O’Connor...
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Bridget O’Connor Participates in U.S. Small Business Administration Roundtable

Pictured second from right, Bridget Krage O’Connor, owner and founder of O’Connor Connective and The Connective: A Community for Women in Business, recently participated in a small business roundtable with...
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The Connective Launches Advancing YOU Training Series for Professionals

Approaching its third year of supporting, connecting and empowering professional leaders in Wisconsin’s flourishing New North region, The Connective: A Community for Women in Business is advancing the community in...
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O'Connor Connective digital and traditional marketing specialists

Outsource Your Marketing—Why Now’s the Time

Today’s cost savings, pace of change and labor market make it an ideal time to redirect from staff to outsourcing to get results. Here are five reasons to consider outsourcing your communications and marketing team in 2023.
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Digital services

Strategic digital campaign takes your messaging to the next level

Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...
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Jordan Ogren

O’Connor Connective is strategic with expanding digital services

DE PERE, Wis. — Recognizing the critical nature of digital communication in advancing organizational brands, O’Connor Connective expands its digital strategy offerings with the addition of Jordan Ogren as a digital communications strategist. In this new role, Ogren will work with O’Connor Connective clients to strategically develop, execute and manage social media plans and digital...
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family digital communications

Generational differences complicate communication

Warning! The period at the end of this sentence is not a symbol for how I feel right now. I am not angry or upset; it’s just correct grammar. In fact, none of the punctuation used in this blog evokes how I feel. I run through that explanation since members of Gen Z, including my...
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Time to Let Good Business Deeds Be Known

I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are more expensive. The list goes on and on. It’s part of what makes doing business in Wisconsin so rewarding.   Given our modest Midwest culture...
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Fighting for readers’ attention

It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of participants read online news, blogs and online press releases word-by-word. 34% read the headline before moving on while 25% skim the headline and article. That...
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Staying in the spotlight

Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down — or disappeared altogether — that’s no longer a...
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MaryBeth & Linda

O’Connor Connective continues to grow

DE PERE, Wis. — O’Connor Connective’s 10th year brings growth in its team as it streamlines workflow and scheduling, allowing the firm to enhance its offerings and services. Linda Bodden is stepping into the newly created role of production director after working for the past six years as a senior marketing specialist at a greater...
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Microsites help fundraisers stand apart

With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website where nonprofit organizations can share vital information about their campaigns, collect online donations or an upcoming event — can help your organization stand out. Microsites...
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