O’Connor Connective partnered with Consolidated Construction Co. Inc. (CCC), headquartered in Appleton, for a discovery process including interviews in the five vertical markets they serve, an analysis of major competitors, and an online survey to influencers. Organizational positioning and messaging are in development for the overall CCC brand, as well as specific messages unique to CCC’s five vertical markets: senior living, hospitality, food and beverage, manufacturing and industrial, and schools and public buildings.