From positioning organizations to elevating brands, Joanna brings more than 15 years of marketing and communications experience across a wide spectrum including the financial, construction, manufacturing and higher education sectors. Blending strategic insight with creative execution, she has led integrated campaigns and brand initiatives that significantly enhance organizational visibility and community reach.

In previous leadership roles, Joanna has partnered closely with senior executives and cross-functional teams to address complex brand challenges, build consensus and implement strategies that align marketing initiatives with broader organizational goals. She is recognized for her ability to translate vision into actionable plans, guide collaborative teams and deliver measurable outcomes.

Before joining O’Connor Connective, Joanna held several roles at St. Norbert College, moving from Marketing Strategist and Accounts Manager to Interim Director of Communications and Marketing. She also worked as the Marketing Manager at LaForce, leading projects in sales, corporate communications, recruitment and event planning.

Beyond her professional accomplishments, she is active in the community by serving on the Board of Directors for the Women’s Fund of Greater Green Bay.

Joanna lives in De Pere, Wisconsin, with her husband, Travis, and their three children.

Education:
MBA in Marketing & Strategic Management
University of Wisconsin–Milwaukee

Bachelor of Science in Art
University of Wisconsin–Madison

Phone : 920.288.2980