Bay Bank

Bay Bank

Goals:

Create a positioning strategy, key messages and marketing plan to help communicate Bay Bank’s services and further its growth objectives.

Our Approach:
• Market Research: Focus Groups, Online Survey and Competitor Analysis
• Key Messaging
• Strategic Communications Planning
• Creative Writing & Design
• Content Development
• Examples of Messages Applied
• Environmental Graphics
• Brand Refresh, Including Logo
• Ongoing Marketing Counsel & Implementation
• Public Relations & Media Relations
• Social Media Management

O’Connor Connective partnered with Green Bay-based Bay Bank, the only tribally-owned bank in Wisconsin, for a discovery process including focus groups and an online survey. Key messages, a clear positioning strategy and a new brand identity were also created, along with a strategic marketing communications plan to better serve the bank’s various audiences. Our continued partnership and implementation has helped grow the bank’s reach through clients and online.

Results:

Increased presence and recognition on social media and in the community. Expanded to serve the Keshena community with a new location.