Encompass

Encompass

Goals:

Position Encompass for its next 100 years with strategic communications, collateral and counsel for its “For the Children” fundraising campaign.

Our Approach:

  • Fundraising Communications Counsel
  • Creative Writing & Design
  • Case Statement Development
  • Key Message Development
  • Brand Refresh
  • Campaign Branding
  • Art Direction
  • Video Scripting
  • Public Relations & Media Relations

Serving more than 1,300 children at seven centers in the Greater Green Bay area of Wisconsin, Encompass celebrated its 100th anniversary of providing high-quality early education and care in 2019. Organization leaders called on O’Connor Connective to help launch the next 100 years for Encompass, starting with a new logo and the unveiling of the “For the Children” fundraising campaign to enhance affordability for families, teacher support, and best-in-classroom experiences.

Results:

Increased public awareness and raised a record $3.6 million (and counting!) that took their endowment over the $5 million mark.