Goals:
A new name and a new brand to better communicate the nonprofit’s service and impact in the community.
Our Approach:
Our partnership began by facilitating the strategic planning process with Scholarship Inc’s board of directors and leadership team. The planning process identified priorities to increase awareness and engagement. That led to market research, complete with surveys, focus groups and insights from key audiences. The research informed messaging and a new name—CollegeReady. Creative design and a website brought the new brand to life.
Results:
A strategic plan with key priorities, a new name, messaging and brand identity and a website that reflects its purpose to help students of all backgrounds transform their lives through higher education.