Goals:
Integrate Körber’s broader international brand into a local forty-year-old business that is a part of an international conglomerate.
Our Approach:
O’Connor Connective partnered with Körber to rollout a new, defined brand with North American employees, external audiences and the broader community to further position it as an industry leader. After a planning period that allowed for the review of the new brand structure, rollout activities occurred for employees, clients and local media to implement the brand.
Results:
An exciting time for employees and local leadership showcasing pride in their North American efforts.