Körber

Goals:

Integrate Körber’s broader international brand into a local forty-year-old business that is a part of an international conglomerate.

Our Approach:

• Strategic Communications Plan
• Employee Research & Survey
• Cultural Enrichment to Retain & Celebrate Employees (challenging in the midst of a pandemic!)
• Apply Brand Throughout Organization, Including Environmental Graphics
• Public Relations and Media Relations
• Brand Roll-out
• Message Development 

O’Connor Connective partnered with Körber to rollout a new, defined brand with North American employees, external audiences and the broader community to further position it as an industry leader. After a planning period that allowed for the review of the new brand structure, rollout activities occurred for employees, clients and local media to implement the brand.  

Results:

An exciting time for employees and local leadership showcasing pride in their North American efforts.