Fabio Perini becomes Körber


Integrate Körber’s broader international brand into a local forty-year-old business that is a part of an international conglomerate.

Our Approach:

  • Strategic Communications Plan
  • Employee Research & Survey
  • Cultural Enrichment to Retain & Celebrate Employees (challenging in the midst of a pandemic!)
  • Apply Brand Throughout Organization, Including Environmental Graphics
  • Public Relations and Media Relations
  • Brand Roll-out
  • Message Development 

O’Connor Connective partnered with Körber to rollout a new, defined brand with North American employees, external audiences and the broader community to further position it as an industry leader. After a planning period that allowed for the review of the new brand structure, rollout activities occurred for employees, clients and local media to implement the brand.  


An exciting time for employees and local leadership showcasing pride in their North American efforts.