Position Zepnick Solutions as a best-in-class engineering and automation solution provider to increase new business while also attracting new employees through the promotion of its close-knit work environment where workers feel valued and cared for.
Zepnick Solutions is not immune to the severe worker shortage facing most businesses. The organization partnered with O’Connor Connective in the spring of 2021 to improve its brand identity and messaging to attract new employees and additional clients. An online employee survey, along with several employee focus groups led by
O’Connor Connective informed a brand refresh, the creation of a new tagline, and key message development. Those three elements were used in designing a new company website and the way it communicates with current and potential employees and customers.
Zepnick Solution’s new website launched in early 2022, providing the business with a new way to market itself. O’Connor Connective created a successful social media campaign that rolled out Zepnick Solutions’ new brand and website. The new brand identity system, tagline, and key messages were utilized in print collateral, advertisements, and a new tradeshow booth, providing Zepnick Solutions with a single brand voice.