Firm launches new leadership model as company grows
DE PERE, Wis. — O’Connor Connective, a strategy-driven marketing and communications consultancy known for elevating purpose-driven organizations, announces leadership updates that reflect its continued investment in people, clients and community. The updates include the promotion of Joanna Schreurs to Marketing Director, the hiring of Heather Bawyn as Accounting and Operations Director and the adoption of a shared leadership model designed to strengthen the firm as it continues to grow.
Schreurs’ promotion represents an evolution of her role within the organization, with increased focus on managing and developing the internal team while contributing to marketing strategy and client work. As Marketing Director, she supports collaboration across disciplines and helps ensure strategy aligns with both client goals and organizational priorities.
The firm also welcomed Heather Bawyn as Accounting and Operations Director. Bawyn brings more than a decade of experience in accounting, budgeting, audits and financial reporting, along with a strong background in nonprofit management and operations. Her experience includes accounting and leadership roles, most recently at the Aging & Disability Resource Center of Brown County. Known for her organized, analytical approach and ability to streamline processes, Bawyn oversees accounting and operations while helping position the firm for continued growth and long‑term sustainability.
Schreurs and Bawyn join the company’s leadership team along with Michelle Dejno, Executive Vice President and Linda Bodden, Production Director. Each report to the CEO and owner, Bridget Krage O’Connor. This group drives company strategic planning and client service as the industries of marketing and communications rapidly evolve.
“We’re excited about the continued momentum of our work and what it means for our team and clients,” said O’Connor. “As client partnerships continue to expand, investing in our team and adopting a shared leadership model allows us to support our people and innovation more intentionally. This structure helps us collaborate and evolve more effectively as we deliver the level of excellence our clients deserve.”
About O’Connor Connective: Founded in 2013 and based in De Pere, Wisconsin, O’Connor Connective advises CEOs, presidents and senior leaders seeking to communicate their vision to get results. The company integrates strategy, marketing, creative, public relations and fund development to achieve organizational goals. Clients include privately held and service-based companies and nonprofits. O’Connor Connective is a certified Woman-Owned Business Enterprise (WBE).