Four Ways You Can Use Communication to Manage a Crisis

Crisis happens. Today’s news reminds us that unfortunate events can happen in the workplace, in our schools and throughout the community. Is your organization prepared to effectively manage a crisis...
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Three Ways to Make Your Team’s Holiday Season Bright and Meaningful

Christmas and New Year’s create the ideal time for employee engagement. The holidays! Full of energy, cheer and sparkle. And the perfect time to think about how you can make...
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O’Connor Connective Welcomes Todd McMahon as Communications Specialist

O’Connor Connective is pleased to announce the expansion of the De Pere-based strategic communications company to accommodate its growing list of clients. Todd McMahon has joined the consultancy as Communications...
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O’Connor Connective Recognized with Entrepreneurial Award

The Greater Green Bay Chamber of Commerce presented Bridget O’Connor, owner and principal of O’Connor Connective, with its Entrepreneurial Award at the 2015 Small Business Recognition Luncheon on June 2....
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O’Connor Connective Purchases Building – Creates Environment for Clients to Dream Big

When O’Connor Connective launched in 2013, principal and owner Bridget O’Connor sought to partner with senior leaders to advance their organization’s strategic goals. O’Connor recognized that clients would benefit from...
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O’Connor Connective Receives Two PRemier Awards for Exceptional Public Relations

O’Connor Connective is pleased to be the recipient of two PRemier Awards, awarded through the Public Relations Society of America (PRSA) Northeast Wisconsin Chapter for exceptional public relations practice. O’Connor...
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O’Connor Starts Strategy and Communications Company in Green Bay

Bridget Krage O’Connor, a 1993 graduate and previous vice president of St. Norbert College, has founded her own company, O’Connor Connective, LLC. Based in Green Bay, Wis., O’Connor Connective combines...
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O'Connor Connective digital and traditional marketing specialists

Outsource Your Marketing—Why Now’s the Time

Today’s cost savings, pace of change and labor market make it an ideal time to redirect from staff to outsourcing to get results. Here are five reasons to consider outsourcing your communications and marketing team in 2023.
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Digital services

Strategic digital campaign takes your messaging to the next level

Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...
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Jordan Ogren

O’Connor Connective is strategic with expanding digital services

DE PERE, Wis. — Recognizing the critical nature of digital communication in advancing organizational brands, O’Connor Connective expands its digital strategy offerings with the addition of Jordan Ogren as a digital communications strategist. In this new role, Ogren will work with O’Connor Connective clients to strategically develop, execute and manage social media plans and digital...
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family digital communications

Generational differences complicate communication

Warning! The period at the end of this sentence is not a symbol for how I feel right now. I am not angry or upset; it’s just correct grammar. In fact, none of the punctuation used in this blog evokes how I feel. I run through that explanation since members of Gen Z, including my...
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Time to Let Good Business Deeds Be Known

I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are more expensive. The list goes on and on. It’s part of what makes doing business in Wisconsin so rewarding.   Given our modest Midwest culture...
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Fighting for readers’ attention

It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of participants read online news, blogs and online press releases word-by-word. 34% read the headline before moving on while 25% skim the headline and article. That...
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Staying in the spotlight

Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down — or disappeared altogether — that’s no longer a...
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MaryBeth & Linda

O’Connor Connective continues to grow

DE PERE, Wis. — O’Connor Connective’s 10th year brings growth in its team as it streamlines workflow and scheduling, allowing the firm to enhance its offerings and services. Linda Bodden is stepping into the newly created role of production director after working for the past six years as a senior marketing specialist at a greater...
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Microsites help fundraisers stand apart

With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website where nonprofit organizations can share vital information about their campaigns, collect online donations or an upcoming event — can help your organization stand out. Microsites...
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