As pleasing as the samples from several area food vendors—and those prepared by competing high school students—were to the palate, what really hit the spot for OCC’s Michelle Dejno and Todd McMahon on Thursday night was the community impact of the festive Feed the Need event at Feeding America Eastern Wisconsin in the Fox Cities. Every dollar raised feeds someone in...Continue Reading
Merging information technology firms Remote Operations Company and SRC Technologies asked O’Connor Connective to create a singular brand to reflect one aligned company. OCC started by listening to employees, conducting competitor research and then creating a shared vision, mission and values statement. That led to a new company name, logo and identity system, tagline and...Continue Reading
Lights. Camera. Plenty of Action. From the recent social media rollout of a series of videos to highlight a new Step Up to The Plate campaign to recruit and retain platelet donors to the newly released winter commercial on local TV stations for donating blood and platelets, we are proud to see our work with The...Continue Reading
Be Present and Community are central to our values. On Tuesday, CFO Aimee Massie and Project & Media Relations Manager Todd McMahon devoted a few heartwarming hours to being present in the best possible way for our community. They were Santa’s Helpers as shoppers in the Toy Shop, helping families in need pick out toys, games and stocking stuffers...Continue Reading
AMA Northeast Wisconsin welcomed OCC Vice President Michelle Dejno as the featured speaker for its Brilliance in Marketing series. Michelle presented on the importance of conducting customer stakeholder research to form accurate positioning strategies for your organization. Here, she’s asking attendees, “What are you waiting for? Have you talked to your customers recently?” Thank you, Community First...Continue Reading
A must-visit shopping stop for the holidays and year-round! As a strategic marketing communications partner, we congratulate Greater Green Bay Habitat for Humanity on today’s grand opening of the relocated Greater Green Bay Habitat for Humanity ReStore. Dubbed “a community improvement center,” the spacious new location in the busy retail corridor on the east side of Brown County...Continue Reading
What an honor—and a thrill—for O’Connor Connective with the release of the December edition of Insight business magazine today. Insight’s cover story titled “Community” captures the community-minded spirit (aka “localitas”) embodied by OCC Owner/Principal Bridget O’Connor and our team the last seven years as we help companies and nonprofits “cultivate and share their stories.” Thank...Continue Reading
The Community Blood Center, which collects and distributes the lifesaving gifts of blood and platelets to hospitals in Northeast and Central Wisconsin and Michigan’s Upper Peninsula, called on O’Connor Connective for its creative insights as a way to enhance recruitment and retention of blood and platelet donors. By providing strategy and implementation, OCC helped CBC...Continue Reading
O’Connor Connective partnered with Green Bay-based Bay Bank, the only tribal-owned bank in Wisconsin, for a discovery process including focus groups, competitor analysis, and an online survey. Key messages and a positioning strategy are in development along with a strategic marketing communications plan to better serve the bank’s various audiences.Continue Reading
O’Connor Connective partnered with Consolidated Construction Co. Inc. (CCC), headquartered in Appleton, for a discovery process including interviews in the five vertical markets they serve, an analysis of major competitors, and an online survey to influencers. Organizational positioning and messaging are in development for the overall CCC brand, as well as specific messages unique to...Continue Reading
