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O'Connor Connective
Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down, that’s no longer a given. Today’s multiple media platforms,...
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You can’t take care of others if you aren’t taking care of yourself, they say. But not me, right? I’ve got things to do, people who need me, things that only I can do. Or so I thought until I just couldn’t anymore. Like many, I pushed and pushed through the COVID-19 Safer at Home...
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Sue, a small business owner, came to us with a problem: she wanted more repeat customers. She wanted to better understand her customers’ needs and what she could do to encourage them to return for another visit. We told Sue the best way to connect with her customers is by understanding their needs. Here’s a...
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The addition of two new teammates will enhance O’Connor Connective’s ability to deliver its full suite of strategic marketing communications and creative storytelling services to businesses and nonprofits. MaryBeth Matzek, an award-winning journalist and experienced communicator, has joined O’Connor Connective as Communications Manager. She comes to O’Connor Connective with more than 25 years of writing...
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Our Regional Brand Can Help You Recruit Talent Now’s the time for your organization to show it off as a part of your strategy. I’ve been paying attention to the brand of our region for a long time now. Well, 33 years to be exact. That’s when, from my bedroom in Winona, Minnesota, I flipped...
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Discover Green Bay! Get to know the new name of the local tourism organization of over 50 years. O’Connor Connective continued its longtime partnership with the Greater Green Bay Convention & Visitors Bureau by helping the CVB rebrand this summer as Discover Green Bay with a tagline of “Beyond Legendary” and a new logo reflecting...
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Created as a place to advance women in business, The Connective now joins the University of Wisconsin-Green Bay in the launch of the Institute for Women’s Leadership. “Women benefit when they have access to experts and supportive networks when seeking to advance their careers, their organizations, and the economy,” said Bridget Krage O’Connor, owner of...
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DE PERE, Wis. — The expansion of O’Connor Connective at the start of year No. 9 as a full-service strategic communications consultancy continued with the recent hiring of Holly Borga as Executive Assistant. Borga joined the O’Connor Connective team with an extensive background in office management and customer service with large and small businesses, including Green...
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DE PERE, Wis. — Now in its ninth year of delivering a full suite of communications and marketing strategy, counseling and creative storytelling to dozens of business and nonprofit partners in Northeastern Wisconsin and other parts of the country, O’Connor Connective is reinforcing its service lines. Todd Proctor, a proven pro who’s dialed into all...
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One of the reasons I became a writer was for connection. I wanted to connect things—words, stories, and ideas—while also exploring my connection to this world and people. Now as a writer and communications specialist for O’Connor Connective, connection is part of what we strive to do every day. Support of and connection to our...
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