It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of participants read online news, blogs and online press releases word-by-word. 34% read the headline before moving on while 25% skim the headline and article. That...Continue Reading
Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down — or disappeared altogether — that’s no longer a...Continue Reading
DE PERE, Wis. — O’Connor Connective’s 10th year brings growth in its team as it streamlines workflow and scheduling, allowing the firm to enhance its offerings and services. Linda Bodden is stepping into the newly created role of production director after working for the past six years as a senior marketing specialist at a greater...Continue Reading
With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website where nonprofit organizations can share vital information about their campaigns, collect online donations or an upcoming event — can help your organization stand out. Microsites...Continue Reading
A lot has changed since the first written communication appeared on a cave wall about 9,000 years ago. Instead of carving marks and symbols on rocks, we send quick messages on our phones. But while the means of written communication have changed, its purpose hasn’t: effectively conveying information. Communication is an integral part of any...Continue Reading
As UW-Green Bay’s Institute for Women’s Leadership moves into its second year of work to build an enhanced women’s leadership pipeline in Northeast Wisconsin, the university is expanding its commitment by naming entrepreneur and business owner Bridget Krage O’Connor as its inaugural Executive in Residence. O’Connor, owner and president of O’Connor Connective, a Wisconsin strategic...Continue Reading
I’m going to date myself but I remember when USA Today came out in the early 1980s. When my dad was done with the paper, the first thing I looked at were the infographics on the bottom left-hand corner of each section’s front page. I saw them as an easy way to learn about an...Continue Reading
I’ve often made the analogy that brand communication is like gourmet cooking. You have ingredients (brand elements) and recipes (brand standards). And then there’s the magic that happens to turn those elements into beautifully plated gourmet dishes. It’s in that last step that brands sometimes run into problems. Because, no matter how good the ingredients,...Continue Reading
Have you ever run across someone you know, but maybe haven’t seen in a while and get the sense that something has changed in them? They may look better or happier. They might exude a renewed confidence or conviction in their voice. And you wonder what’s changed. Have they been working out? Colored their hair?...Continue Reading
You can’t take care of others if you aren’t taking care of yourself, they say. But not me, right? I’ve got things to do, people who need me, things that only I can do. Or so I thought until I just couldn’t anymore. Like many, I pushed and pushed through the COVID-19 Safer at Home...Continue Reading
