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O’Connor Connective
Nina Rouse Cover Image
Nina Nolan Rouse Joins O’Connor Connective as President O’Connor Connective, a strategic communications and consulting firm for companies and nonprofits, announces Nina Nolan Rouse as the organization’s president, effective July 8, 2024. This will allow founder and CEO Bridget O’Connor to focus on client strategy and growth as the firm expands its reach and services. ...
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Lindsay Arndt
O’Connor Connective, a leading strategic communications and consulting firm, is delighted to announce the return of Lindsay Arndt as the Vice President of Communications & Digital Services. With a proven track record of success in driving growth and engagement through innovative marketing strategies, Lindsay brings a wealth of experience and expertise to the O’Connor Connective...
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Jordan and Joe
Have you ever been blown away by a speaker at an event and wanted to learn more about their organization or nonprofit? Instead of approaching them to ask questions, most people note the organization’s name and search online for it later. This is why your website is so important — it’s often the first interaction...
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Email marketing and communication
When it comes to connecting with clients and donors, organizations have several options to choose from, but research shows email marketing is still a proven way to connect with your audience.
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O'Connor Connective digital and traditional marketing specialists
Today’s cost savings, pace of change and labor market make it an ideal time to redirect from staff to outsourcing to get results. Here are five reasons to consider outsourcing your communications and marketing team in 2023.
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Digital services
Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...
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family digital communications
Warning! The period at the end of this sentence is not a symbol for how I feel right now. I am not angry or upset; it’s just correct grammar. In fact, none of the punctuation used in this blog evokes how I feel. I run through that explanation since members of Gen Z, including my...
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I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are more expensive. The list goes on and on. It’s part of what makes doing business in Wisconsin so rewarding.   Given our modest Midwest culture...
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It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of participants read online news, blogs and online press releases word-by-word. 34% read the headline before moving on while 25% skim the headline and article. That...
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spotlight
Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down — or disappeared altogether — that’s no longer a...
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