In today’s world, we are surrounded by logos and brands. You see a red bullseye in an ad and know immediately it is Target and not Walmart. These national businesses have clearly defined values allowing for an effective expression of their differentiated brand. Your organization can have this, too. Before delving into what a brand...Continue Reading
Does your social media reflect your brand’s story, or is it just another advertising outlet? Consider this: Social media could be your greatest asset or your weakest link. And one way to make it your greatest asset is to align your social media profiles with your brand. Here are three reasons why aligning your social...Continue Reading
Have you ever been blown away by a speaker at an event and wanted to learn more about their organization or nonprofit? Instead of approaching them to ask questions, most people note the organization’s name and search online for it later. This is why your website is so important — it’s often the first interaction...Continue Reading
When it comes to connecting with clients and donors, organizations have several options to choose from, but research shows email marketing is still a proven way to connect with your audience.Continue Reading
Today’s cost savings, pace of change and labor market make it an ideal time to redirect from staff to outsourcing to get results. Here are five reasons to consider outsourcing your communications and marketing team in 2023.Continue Reading
Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...Continue Reading
DE PERE, Wis. — Recognizing the critical nature of digital communication in advancing organizational brands, O’Connor Connective expands its digital strategy offerings with the addition of Jordan Ogren as a digital communications strategist. In this new role, Ogren will work with O’Connor Connective clients to strategically develop, execute and manage social media plans and digital...Continue Reading
You and your board have decided it’s a perfect time for strategic planning. You’ve also decided you’d like outside help with facilitation and documentation to help you clarify your future. To help you get the best response from possible strategic planning partners for selecting just the right fit, here are a few things to keep...Continue Reading
