Marketing Strategy
Nina Rouse Cover Image
Nina Nolan Rouse Joins O’Connor Connective as President O’Connor Connective, a strategic communications and consulting firm for companies and nonprofits, announces Nina Nolan Rouse as the organization’s president, effective July 8, 2024. This will allow founder and CEO Bridget O’Connor to focus on client strategy and growth as the firm expands its reach and services. ...
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Adriana Boesen Shares- Reflections on my first few months at O’Connor Connective_Cover Image
A lot has happened in my first few months with O’Connor Connective. I participated in various office celebrations and events, emphasizing the importance of celebrating milestones that lead to success. I vividly remember the first office celebration, marking O’Connor Connective’s Digital Communications Strategist, Jordan’s first anniversary with the company. It was enlightening to hear Jordan...
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Embracing Localitas- Seeing “The Third Place” as a Common Community Purpose_Cover Image
Originally published in The NEW Business Review: Place & Purpose, Jan/Feb/March 2024 edition and reprinted with permission. Water drew me here.  Looking out of a Burke Hall window on my St. Norbert College tour, I could see the Fox River. That view eased my college selection, and I chose to leave home for this new...
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Explore the 4T’s of successful email marketing
Email marketing can be a powerful tool for connecting with your audience and driving business growth. But with so much competition, standing out from the crowd can be a real challenge.  That’s why we’re excited to share the 4T’s of email: timing, testing, targeting, and tone – the four key components that can make or...
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Paving the Way: Five Essential Steps to Ensure Your PR Shines
Building projects are prime opportunities for organizations to showcase their achievements, values, and future plans. It’s a perfect chance to excel in public relations and leave a lasting impression on your audience. The groundbreaking serves as a natural PR event, bringing everyone involved together and providing a visually compelling activity. Crafting a narrative during this...
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Season of Giving Article Cover Image
During this joyful season, we are grateful for our partnership with incredible nonprofit organizations in our community. These organizations provide various forms of support that enrich our community and help build a better future, making our region a better place to live, grow, and prosper. We’ve had the privilege of assisting several nonprofit organizations in...
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Images of a Brand Identity Style Guide
In today’s world, we are surrounded by logos and brands. You see a red bullseye in an ad and know immediately it is Target and not Walmart. These national businesses have clearly defined values allowing for an effective expression of their differentiated brand. Your organization can have this, too.  Before delving into what a brand...
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Bridget O’Connor, CEO of O'Connor Connective, Named a 2024 Wisconsin Titan 100
Titan CEO and headline sponsor Wipfli LLP have named O’Connor Connective CEO and President Bridget Krage O’Connor as a 2024 Wisconsin Titan 100. The Titan 100 program recognizes Wisconsin’s Top 100 CEOs and C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision and...
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typing on laptop
Does your social media reflect your brand’s story, or is it just another advertising outlet? Consider this: Social media could be your greatest asset or your weakest link. And one way to make it your greatest asset is to align your social media profiles with your brand. Here are three reasons why aligning your social...
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Jordan and Joe
Have you ever been blown away by a speaker at an event and wanted to learn more about their organization or nonprofit? Instead of approaching them to ask questions, most people note the organization’s name and search online for it later. This is why your website is so important — it’s often the first interaction...
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