Email marketing can be a powerful tool for connecting with your audience and driving business growth. But with so much competition, standing out from the crowd can be a real challenge.  That’s why we’re excited to share the 4T’s of email: timing, testing, targeting, and tone – the four key components that can make or...Continue Reading

Building projects are prime opportunities for organizations to showcase their achievements, values, and future plans. It’s a perfect chance to excel in public relations and leave a lasting impression on your audience. The groundbreaking serves as a natural PR event, bringing everyone involved together and providing a visually compelling activity. Crafting a narrative during this...Continue Reading

During this joyful season, we are grateful for our partnership with incredible nonprofit organizations in our community. These organizations provide various forms of support that enrich our community and help build a better future, making our region a better place to live, grow, and prosper. We’ve had the privilege of assisting several nonprofit organizations in...Continue Reading

In today’s world, we are surrounded by logos and brands. You see a red bullseye in an ad and know immediately it is Target and not Walmart. These national businesses have clearly defined values allowing for an effective expression of their differentiated brand. Your organization can have this, too.  Before delving into what a brand...Continue Reading

Titan CEO and headline sponsor Wipfli LLP have named O’Connor Connective CEO and President Bridget Krage O’Connor as a 2024 Wisconsin Titan 100. The Titan 100 program recognizes Wisconsin’s Top 100 CEOs and C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision and...Continue Reading

When it comes to connecting with clients and donors, organizations have several options to choose from, but research shows email marketing is still a proven way to connect with your audience.Continue Reading

Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...Continue Reading