A crisis can happen at any time. Whether it’s a natural disaster or a data breach, your business needs to be prepared. Most organizations have logistics-related plans prepared, such as mapping out what to do if a facility cannot be used for a while, but few have plans in place on how to communicate internally...Continue Reading

When it comes to connecting with clients and donors, organizations have several options to choose from, but research shows email marketing is still a proven way to connect with your audience.Continue Reading

Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...Continue Reading

Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down — or disappeared altogether — that’s no longer a...Continue Reading