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O’Connor Connective
With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website where nonprofit organizations can share vital information about their campaigns, collect online donations or an upcoming event — can help your organization stand out. Microsites...
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A lot has changed since the first written communication appeared on a cave wall about 9,000 years ago. Instead of carving marks and symbols on rocks, we send quick messages on our phones. But while the means of written communication have changed, its purpose hasn’t: effectively conveying information. Communication is an integral part of any...
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As UW-Green Bay’s Institute for Women’s Leadership moves into its second year of work to build an enhanced women’s leadership pipeline in Northeast Wisconsin, the university is expanding its commitment by naming entrepreneur and business owner Bridget Krage O’Connor as its inaugural Executive in Residence. O’Connor, owner and president of O’Connor Connective, a Wisconsin strategic...
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Infographics Simplify Information Sharing
I’m going to date myself but I remember when USA Today came out in the early 1980s. When my dad was done with the paper, the first thing I looked at were the infographics on the bottom left-hand corner of each section’s front page. I saw them as an easy way to learn about an...
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The Business News: Joe Berger on Brand Communication
I’ve often made the analogy that brand communication is like gourmet cooking. You have ingredients (brand elements) and recipes (brand standards). And then there’s the magic that happens to turn those elements into beautifully plated gourmet dishes. It’s in that last step that brands sometimes run into problems. Because, no matter how good the ingredients,...
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brand experience
Have you ever run across someone you know, but maybe haven’t seen in a while and get the sense that something has changed in them? They may look better or happier. They might exude a renewed confidence or conviction in their voice. And you wonder what’s changed. Have they been working out? Colored their hair?...
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Bridget Krage O'Connor at Lake Michigan
You can’t take care of others if you aren’t taking care of yourself, they say. But not me, right? I’ve got things to do, people who need me, things that only I can do. Or so I thought until I just couldn’t anymore. Like many, I pushed and pushed through the COVID-19 Safer at Home...
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Michelle Dejno
Sue, a small business owner, came to us with a problem: she wanted more repeat customers. She wanted to better understand her customers’ needs and what she could do to encourage them to return for another visit. We told Sue the best way to connect with her customers is by understanding their needs. Here’s a...
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Discover Green Bay
Our Regional Brand Can Help You Recruit Talent Now’s the time for your organization to show it off as a part of your strategy. I’ve been paying attention to the brand of our region for a long time now. Well, 33 years to be exact. That’s when, from my bedroom in Winona, Minnesota, I flipped...
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One of the reasons I became a writer was for connection. I wanted to connect things—words, stories, and ideas—while also exploring my connection to this world and people. Now as a writer and communications specialist for O’Connor Connective, connection is part of what we strive to do every day. Support of and connection to our...
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