In today’s world, we are surrounded by logos and brands. You see a red bullseye in an ad and know immediately it is Target and not Walmart. These national businesses have clearly defined values allowing for an effective expression of their differentiated brand. Your organization can have this, too. Before delving into what a brand...Continue Reading
Titan CEO and headline sponsor Wipfli LLP have named O’Connor Connective CEO and President Bridget Krage O’Connor as a 2024 Wisconsin Titan 100. The Titan 100 program recognizes Wisconsin’s Top 100 CEOs and C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision and...Continue Reading
Does your social media reflect your brand’s story, or is it just another advertising outlet? Consider this: Social media could be your greatest asset or your weakest link. And one way to make it your greatest asset is to align your social media profiles with your brand. Here are three reasons why aligning your social...Continue Reading
A crisis can happen at any time. Whether it’s a natural disaster or a data breach, your business needs to be prepared. Most organizations have logistics-related plans prepared, such as mapping out what to do if a facility cannot be used for a while, but few have plans in place on how to communicate internally...Continue Reading
When it comes to connecting with clients and donors, organizations have several options to choose from, but research shows email marketing is still a proven way to connect with your audience.Continue Reading
Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...Continue Reading
I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are more expensive. The list goes on and on. It’s part of what makes doing business in Wisconsin so rewarding. Given our modest Midwest culture...Continue Reading
You and your board have decided it’s a perfect time for strategic planning. You’ve also decided you’d like outside help with facilitation and documentation to help you clarify your future. To help you get the best response from possible strategic planning partners for selecting just the right fit, here are a few things to keep...Continue Reading
Great leaders have used amazing one-liners during crisis. Straight talk with a call to action from the top has the power to inspire us. Calm us. And motivate us to be more than we thought we could be. Just think of great calls to action like: President Franklin D. Roosevelt’s “The only thing we have...Continue Reading
In times of challenge, change or crisis, research shows us that communication is key to keeping organizations and individuals on track. Right now, we are faced with ever-evolving conditions regarding COVID-19. As organizational leaders, here are five things we encourage you to do today, tomorrow and for the foreseeable future to help keep your teams...Continue Reading
