When it comes to connecting with clients and donors, organizations have several options to choose from, but research shows email marketing is still a proven way to connect with your audience.Continue Reading

Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...Continue Reading

It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of participants read online news, blogs and online press releases word-by-word. 34% read the headline before moving on while 25% skim the headline and article. That...Continue Reading