Today’s cost savings, pace of change and labor market make it an ideal time to redirect from staff to outsourcing to get results. Here are five reasons to consider outsourcing your communications and marketing team in 2023.Continue Reading
Technology is continuously changing, and the way technology is used in communications is changing just as quickly. Keeping up is essential if you want to effectively connect with your customers, employees, prospects and stakeholders. With so much change it’s hard to keep pace and see through the buzz to determine if a new product or...Continue Reading
Warning! The period at the end of this sentence is not a symbol for how I feel right now. I am not angry or upset; it’s just correct grammar. In fact, none of the punctuation used in this blog evokes how I feel. I run through that explanation since members of Gen Z, including my...Continue Reading
I’m constantly amazed by the generosity of businesses and business owners in Northeastern Wisconsin. Campaign donations. Volunteers. Grants. In-kind products and materials. Making the right decisions even if they are more expensive. The list goes on and on. It’s part of what makes doing business in Wisconsin so rewarding. Given our modest Midwest culture...Continue Reading
It’s unfortunate but true: People don’t read news online. Sure, they may skim the headlines, but after that, their attention wanes. A recent Harris Interactive poll found only 19% of participants read online news, blogs and online press releases word-by-word. 34% read the headline before moving on while 25% skim the headline and article. That...Continue Reading
Your business has good news to share — maybe you won an award or added new employees. Ten years ago, sending out a standard news release was all you needed to do to get it published in the local newspaper. But as newspapers have slimmed down — or disappeared altogether — that’s no longer a...Continue Reading
DE PERE, Wis. — O’Connor Connective’s 10th year brings growth in its team as it streamlines workflow and scheduling, allowing the firm to enhance its offerings and services. Linda Bodden is stepping into the newly created role of production director after working for the past six years as a senior marketing specialist at a greater...Continue Reading
With so much vying for our attention, nonprofits can find it challenging to reach their donors and potential donors about their fundraising efforts. A dedicated microsite — a separate website where nonprofit organizations can share vital information about their campaigns, collect online donations or an upcoming event — can help your organization stand out. Microsites...Continue Reading
A lot has changed since the first written communication appeared on a cave wall about 9,000 years ago. Instead of carving marks and symbols on rocks, we send quick messages on our phones. But while the means of written communication have changed, its purpose hasn’t: effectively conveying information. Communication is an integral part of any...Continue Reading
As UW-Green Bay’s Institute for Women’s Leadership moves into its second year of work to build an enhanced women’s leadership pipeline in Northeast Wisconsin, the university is expanding its commitment by naming entrepreneur and business owner Bridget Krage O’Connor as its inaugural Executive in Residence. O’Connor, owner and president of O’Connor Connective, a Wisconsin strategic...Continue Reading
